We live in exponential times.

A time of accelerating change.

A time when disruption is everywhere, when transformational technologies are increasingly embedded in cultural norms, when your next major competitor won’t be the lumbering corporate that you market-share against, but a small, agile start-up that you’ve never heard of.

The emphasis has permanently shifted. Advantage is now derived less from leveraging scale and market-share, and more from agility, collaboration, openness, and data-driven decision-making.

A new breed of ‘digitally-native’ organisation, companies that have grown up free of the shackles of legacy thinking and been born of a world of empowered customers and rapid technological development, are challenging long-standing but fundamental assumptions of how companies should be structured, organised and run.

In the face of the huge impact of digital technologies, just about every company in every sector is seeking to transform to become fit for purpose for a very different, networked world. Yet digital transformation is not a process that has a beginning, a middle and an end. It is a transition to a state of continual change, agility and flux. It is a progression to a new type of organisation.

There are plenty of books that talk about the ‘why’ of digital transformation,

but very few that set out the ‘how’.

Building the Agile Organisation Through Digital Transformation defines a roadmap for digital transformation for organizations, explaining not only what it is and why it is necessary, but setting out the key principles, strategies and tools that leaders can use to create lasting change.
We believe that this new type of company requires a new level of agility that can only come from combining three critical factors, expressed in this formula:

AGILITY  =  (VELOCITY  x  FOCUS  x  FLEXIBILITY)

Agility

According to Clay Christensen organizational capability is comprised of three key elements: Resources, Priorities, Processes & culture. These components are mutually exclusive but are also collectively exhaustive.
We believe that behaviours and culture underpins all change, but our formula builds on this idea:

Velocity

in processes, innovation, learning, reinvention

Focus

in strategy, priorities and execution. Speed alone is not enough; we need to bring focus to velocity in order to create momentum

Flexibility

in resourcing, structures, people and culture. Momentum for change cannot happen without the environment and means to enable it.

The Agile Business Manifesto

The Agile Manifesto gave us a blueprint for a better way of developing software, but it also speaks to some fundamental principles for doing better business in the complex adaptive environment we know today. The twelve principles of agile business align closely with those that were originated in the manifesto:

  • The primary orientation is towards customer need delivered through constant improvement of customer experience
  • Strategies and tactics are highly adaptive and responsive, and change is welcomed
  • Iterative, sprint working delivers customer value through continuous progress and momentum
  • Effective cross-functional collaboration, supported through clear intent, is critical for success
  • Build companies with motivated individuals. Empower teams to deliver through a flexible working environment characterised by trust and comfort with dissent
  • Bureaucracy and politics are minimised, co-location and face-to-face communication are maximised wherever possible
  • Working outputs are the optimum measure of progress and success
  • Agile business supports relentless and sustainable innovation and progress. Change and iteration is constant, and the pace of progress never slows
  • Technical excellence and good design are central to maintaining pace and agility
  • Minimise wasted effort, duplication and resources
  • The best results emerge from small teams with a high degree of autonomy
  • Continuous improvement is achieved through embedded reflection time, and behaviours and culture that support learning

What you’ll get

from the book

  • A roadmap for creating the agile organisation, and practical concepts, models and tools to use in leading digital transformation in your company

  • Actionable insights from some of the most experienced digital transformation practitioners

Need help or advice, contact us !

What industry leaders are saying about the book

Scott Brinker

Respected entrepreneurial executive Co-founder & CTO of ion interactive; Editor of chiefmartec.com

“A fantastic guide to conquering the challenges of continuous and accelerating change in today’s digital world. Neil and Peter are masters of agile business transformation, and they’ve bottled their experience and wisdom into a highly actionable book. A must-read for modern leadership.”

Marco Ryan

Chief Digital Officer & Exec Vice President

“Clear, thoughtful and packed with real practical advice. This is the definitive “How To” guide for an organisation going though Digital Transformation”

Gerd Leonhard

Respected top-rated futurist, Author, Keynote Speaker, and CEO The Futures Agency

“Neil and Peter are one of the best choices to help anyone respond to the challenges of digital transformation – and their book is a veritable goldmine as they share dozens of bottom lines and powerful stories with the reader. Read this book to not just innovate but to transform your business!”

Ben Malbon

Senior Director, Google

“Reads like a field guide for digital transformation. Full of actionable insights, frameworks and practical advice for any organisation preparing for a digital-empowered world.”

Bruce Daisley

VP, EMEA, Twitter

“Whatever your business, the prospect of staying ahead of digital transformation is daunting, Neil and Peter have created an outstandingly researched guide that anyone can implement to lead their own transformation”, “Finally, a definitive manual for any business to ready themselves to handle digital transformation”

Sean Cornwell

Chief Digital Officer

“Packed full of insights, actionable ideas and other people’s experiences, a toolkit to build on no matter where you sit in an organisation or the stage of change you’re at”

Ashley Friedlein

Founder, Econsultancy

“I think this is an important book. A lot has been written about various aspects of ‘agile’ but nowhere else have I seen the thinking and practice brought to light so intelligently and comprehensively as here.”

John Coleman

Agility Change Chef

“Peter Abraham and Neil Perkin take us on a world tour of digital transformation.
This book is a necessity for executives, senior leaders and change agents. It is a well-rounded; well-referenced account with really interesting stories from the very best organizations, bringing digital transformation to life.
I was always curious how these organizations worked, weren’t you? A must-read.”

Faris Yakob

Award winning strategist, creative, public speaker

“The definitive guide for every executive and intrapeneur looking to navigate the exponential changes that every company must deal with or succumb to.

It’s the handbook you need to help you create company you always wished you worked at”

Arjen van Berkum

Chief Disruption Officer and Entrepreneur

“Disruption is all about mindset. Dealing with uncertainty is a challenge leaders need to integrate into their modus operandi. Building the Agile Business through Digital Transformation will help you unlock a treasure.”

Louise Howells

Global Head of Leadership Development, TUI

“An essential and comprehensive guide for those leading digital transformation in their business or wanting to truly understand the impact of digital on modern leadership practice.”

Ian Jindal

Leadership & Transformation in Multichannel Retail & Ecommerce

“Pragmatic, yet ruthlessly visionary, this fast-paced book is a wide-ranging and generously-referenced handbook. Ideal both as a c-suite primer and as a ready-reference for practitioners, this is a triumph of distillation by two of our sector’s pioneers.”

The Authors

Neil Perkin

Neil is a renowned blogger and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of digital and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

Neil is also a regular keynote speaker across Europe on organisational agility, emerging media, and digital strategy. He has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry.

Neil curates the quarterly series of Firestarters thought leadership events on behalf of Google UK, and is a keynote speaker on the Google Squared programme. He has worked with market-leading global businesses including Warner Bros, The Daily Telegraph, Samsung, FT, YouTube, and Marks And Spencer, and is an associate of The Futures Agency, a collaboration of some of the world’s leading media thinkers and futurists.

Peter Abraham

Peter is co-Founder of Crank a business which simplifies the use of data and analytics, by providing ‘to-do’ lists for marketers, brand managers and ecommerce professionals, in order to achieve business focus and acceleration.

Peter has over 15 years experience of working in creative and media and another 20 years specifically in digital. For the last six years he’s been helping global companies define their digital strategy, as well as identifying the required capabilities to support growth. He’s also assisted companies in building digital centres of excellence that support Digital Transformation.

Through his work with clients undergoing digital transformation he also developed a passion for organisational culture and behaviour, and the potential of being able to identify the behaviours that affect individual and team performance and mis-alignment within a business. With a team of other experts he’s currently deploying a service which delivers actionable culture and behaviour based analytics.